Hulk Hogan is not pleased with a recent Cocoa Pebbles commercial and he is filing suit.

Hulk Hogan vs. The Flintstones on a cereal box near you.  Former WWE wrestler Terry Bollea (aka Hulk) believes a cartoon image used in a commercial is based on his likeness.  The commercial character goes by the name “Hulk Boulder.”

Tampa Bay Online reveals in the “Cocoa Smashdown” commercial, “a cartoon character resembling Hogan easily beats Fred and Barney inside the ring.”

But in the commercial Bamm-Bamm steps in and pounds Hulk Boulder and the former wrestler is upset.
Terry Bollea’s lawsuit claims he has been harmed by, among other things, “the unauthorized and degrading depictions in the Cocoa Smashdown advertisements.”