The National Pork Board has taken offense to the slogan of the ‘Radiant Farms Canned Unicorn Meat’. The slogan of the Radiant Farms Canned Unicorn Meat is ‘Unicorn – the new white meat’. Whereas the slogan of the pork industry, since the last two decades has been ‘the other white meat’.

The lawyers of the National Pork Board think that the slogan of the Radiant Farms infringes on their slogan, so they have taken offense. In this endeavor they have also sent a 12-page letter to them, from Faegre & Benson, LLP.

The lawyers of the National Pork Board said that, Unicorn slogan is causing a lot of confusion, as there are numerous websites who have linked to the product of ThinkGeek and are also using the ‘white meat’ phrase. In the detailed 12-page letter there are also references to a Facebook page and also to a blog post on ‘The Frisky’, which have used the phrase.

“We did know it was a joke, but our lawyers were doing their part to protect our brand. From the very beginning, they did know it was a joke, and the lawyers are going to be following up with ThinkGeek directly,” according to Pamela Johnson, who is the Director of Consumer Communications for the National Pork Board.