Playboy Year of the Rabbit Asia
This February will mark the year of the rabbit, it could have intriguing possibilities for Playboy.
Playboy’s new club manager, Reggie Martin, revealed that the new Playboy club is not a gentlemen club. The recently opened club is located on the Macau island of China.
Playboy Enterprises Inc, is very excited to expand its business with opening night clubs and licensing for the logo on lifestyle products-- the trademark bunny head in Asia. Thus the company plans to increase profits by selling itself as a brand for lifestyle in Asia.
Playboy was established as a company in 1953 by Hugh Hefner. The next venture of Playboy will be in a Playboy Mansion in Macau in 2012.
Macau, located on the southern coast of China, has been a Portuguese colony. Playboy magazine is banned in China due to violent protests from Muslim fundamentalists.



