Coconut Water:Low Calorie Fat-Free & Natural. Anna Paquin, Ed Westwick & Karolina Kurkova.

The latest trend to catch on in the celebrity world? Coconut water, and expect much of the world to follow (investors, take notice!). Why? because coconut water is 100% natural, fat-free, and low calorie (as opposed to fake sugar “zero calorie” products that actually cause more weight-gain). The FAO is even recommending it as an alternative to manufactured sports drinks. The smart money is also taking notice: Madonna is investing in Vita Coco, and many others may take notice: what the celebrities do, so do the masses (to an extent). It is marketed as being “Made of five essential electrolytes, more potassium than a banana, low acidity, no fat, no sugar added.”, which is like a hat trick for a diet food. Besides Madonna, many other celebrities have swapped out water bottles for coconut water: celebrities such as Anna Paquin (of The Piano and X-men fame), Ed Westwick (Gossip Girl) & Karolina Kurkova (a model recently seen on Chuck). As more celebrities endorse the new product, it looks like Vita Coco will be a bull in bearish economic times.