Moshi Monsters
Moshi Monsters
Moshi Monsters is a social networking online game and virtual pet site targeted at children aged 7 to 12. The player adopts and cares for a pet monster, solving educational puzzles which leads to rewards called Rox; these can be used as currency to buy items for the adopted monster, such as food and furniture.
The game was developed in 2007 by the British media company Mind Candy and launched in April 2008. As of December 2009, there were 10 million players registered.In March 2010, Mind Candy announced that there were 15 million users and by September 2010 that number had climbed to over 25 million.
The site has sometimes been referred to as “Facebook for children”; however, the game presents a number of differences to Facebook, such as the inability to talk to other players.[6] Revenue comes from premium media purchases. As of July 2009, revenues were “several hundred thousand pounds per month”, according to Mind Candy CEO Michael Acton Smith.Investors have included Index Ventures, which backed Last.fm, and Accel Partners, which has invested in Facebook



