Famous Alter Egos

Remember back when David Bowie had an androgynous half-alien-half-rockstar persona, Ziggy Stardust? The alter ego thing has come back with vengeance, and Beyonce is the latest star to reinvent herself via Sasha Fierce, the subdivision of the singer who’s dominating her new album, “I Am… Sasha Fierce.”

Why publicize and promote your bizarre alter ego? Do celebs think they’ll snag an extra paycheck? Maybe they can! Read on for 10 celebs and their alternate selves.

Beyonce has often talked about a persona that comes out when she’s in performance mode, and now the alter takes center stage on her new album. “Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I’m working and when I’m on the stage.” Sasha even has her own MySpace page: myspace.com/sashafierce