Bruce Willis Cologne? Yes guys, Bruce Willis cologne is now available.

Bruce Willis now has his own cologne and it’s simply called “Bruce Willis.” The cologne is part of a collection, which includes hair and body wash, deodorant, and aftershave balm. The Bruce Willis Cologne has notes of grapefruit, pepper and vetiver and has the tagline “Smart Guys Live Forever.”

The Die Hard star teamed with LR Health and Beauty Systems to develop the fragrance. A company representative said:

“I personally feel that the new Bruce Willis fragrance is the manliest scent in the world.”

Bruce Willis added:

“The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun. The products stand for individuality, uniqueness and sustainability. That’s what convinced me, and what unites me with LR.”